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UK's Ted Baker launches its first Japan outlet

26
Mar '12
UK-based clothing retailer Ted Baker has marked its entry in the Japanese market with the launch of its first outlet in Tokyo's Omotesando district.

The two-storied new Ted Baker outlet, spread across an area of 5,750 sq ft, features an extensive range of womenswear, menswear and accessories.

Focusing on its 'analog meets digital' concept, several communication devices from 1950s like typewriters, telephones and radios have been used to embellish the store. Also, there is a switchboard affixed on the staircase heading to the basement floor which offers the customers an opportunity to listen to the messages from Ted Baker's designer by simply plugging in the cables.

Sharing his excitement over the launch of their first outlet in Japan, Ray Kelvin, CEO of Ted Baker, said they view this as a great opportunity for their company and are quite contented with the bespoke store design which adds an element of surprise and delight that can be experienced alongside the original Ted experiences.

A London-style black cab is another highlight of the store, where people can get their photographs clicked. Moreover, the use of silk panels, brown glass pendant lights, limestone floors and customized textured wallpaper to embellish the interior of the store also add to its appeal.

Mr. Kelvin said they intend to attract Tokyo customers with the store design as well as the offerings, so as to win their brand loyalty.

Alongside the new outlet, the retailer has also launched a website for promotion of the same.

Ted Baker already has presence in other Asian countries such as Singapore, Malaysia, Hong Kong, Thailand, Indonesia and Taiwan.

Fibre2fashion News Desk - India


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