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China made apparels help US consumers stretch their dollar

07
Aug '12
The Chinese maker of the US Olympic opening ceremony uniforms is livid, due to the bad publicity generated in the US over these uniforms being made on Chinese soil. Ralph Lauren is the designer of the uniforms which are now under a cloud of controversy.

Ms Li Gulian is the feisty 66-year old director of the US $300 million turnover Shanghai Stock Exchange listed company – Dayang Group, a suit manufacturer of repute, which employs around 10,000 people in her company.

Her suits are bought by the rich and famous of the world like US billionaire Warren Buffet, Microsoft founder Bill Gates, former US President George Bush, Chinese President Hu Jintao and many others. Fashion brands and retailers like Ralph Lauren, Macy's, DKNY and Banana Republic source suits from her company.

Ms Gulian says, “We make clothing affordable for US consumers. Since our costs are low, we help the US consumers stretch their dollars”.  Li Gulian may not be far from the truth. The main reason - high costs of manufacturing clothing products in the US. “Garments are produced at a fraction of the US costs in China”, she reveals.

“Since we take up the work of producing high quality and high value garments, fashion brands like Ralph Lauren are free to focus on their strengths - designing, branding and retailing. Infact Dayang is a vital link in the global supply chain”, she informs. 

Fibre2fashion News Desk - India


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