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ESPN Consumer to launch Branded College Gameday Apparel
08 Sep '06
3 min read
"We are extremely excited to be teaming up with ESPN on the new College GameDay apparel line," said Ed Doran, president, VF Imagewear. "College GameDay has become a big part of college football and has a tremendous following. With unique designs and messages inside the T-shirts, this apparel line underscores how ESPN gets fans 'inside' sports."
ESPN Consumer Products, which oversees the development of product lines under the ESPN, X Games and BASS brands, has launched several successful products in the toys and games category. X Games sporting goods and protective gear are part of a full line of action sports-themed products, including apparel, which are designed for the action sports fan and enthusiast. ESPN Consumer Products is developing and launching lifestyle sports entertainment products that serve the fan and reflect the assets and equity of ESPN's various brands.
Entering its 20th season, ESPN's College GameDay has become a Saturday fixture for college football fans during the fall. With five Emmy nominations to its credit, the show provides fans unparalleled coverage of the day's top teams, matchups, player profiles and storylines. College GameDay has pioneered a format that captures the rich history and pageantry of college football like no other show.
VF Imagewear is a subsidiary of VF Corporation, with two primary businesses: Image and Activewear. The Image apparel business provides a broad array of uniforms and protective apparelto corporate customers, government and public safety agencies, service businesses and industrial laundries.
The Activewear business markets branded apparel under agreements with licensors such as the National Football League (NFL), Major League Baseball (MLB), the National Hockey League (NHL), the NCAA, leading Colleges under the ESPN College Game Day brands, NASCAR and Harley-Davidson.
ESPN Consumer Products, which oversees the development of product lines under the ESPN, X Games and BASS brands, has launched several successful products in the toys and games category. X Games sporting goods and protective gear are part of a full line of action sports-themed products, including apparel, which are designed for the action sports fan and enthusiast. ESPN Consumer Products is developing and launching lifestyle sports entertainment products that serve the fan and reflect the assets and equity of ESPN's various brands.
Entering its 20th season, ESPN's College GameDay has become a Saturday fixture for college football fans during the fall. With five Emmy nominations to its credit, the show provides fans unparalleled coverage of the day's top teams, matchups, player profiles and storylines. College GameDay has pioneered a format that captures the rich history and pageantry of college football like no other show.
VF Imagewear is a subsidiary of VF Corporation, with two primary businesses: Image and Activewear. The Image apparel business provides a broad array of uniforms and protective apparelto corporate customers, government and public safety agencies, service businesses and industrial laundries.
The Activewear business markets branded apparel under agreements with licensors such as the National Football League (NFL), Major League Baseball (MLB), the National Hockey League (NHL), the NCAA, leading Colleges under the ESPN College Game Day brands, NASCAR and Harley-Davidson.
VF Corporation
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