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Sale of bralettes, unlined underwire bras increasing

03
Nov '19
Pic: Eurovet
Pic: Eurovet
The major innerwear trends being witnessed are the return to natural shapes and the move away from push-up bras, according to Raphael Camp, chief executive officer of Curve, a leading lingerie, swimwear and men's innerwear trade show in North America. Preferred by millenials, the bralette category is rising as is the sale of unlined underwire bras, he said.

Style trends include retro and old Hollywood-inspired looks, bondage-inspired looks, 90s-inspired bodysuits, animal print fabrics and tattoo style embroidery, Camp told Fibre2Fashion in an interview.

For the full interview, click here.

Fibre2Fashion News Desk (DS)


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