Triumph Garments has announced the launch of their new online venture Miway Fashion to provide the demanding millennial generation with innovative design solutions without compromising on its fine quality. The newly launched portal is dedicated to providing chic and affordable fashion to the growing demand for women's fashion in the country.
With their in-house set up of design and production, Miway has already established their associations with industry players' like Myntra, Amazon, Flipkart, Tata Cliq and Limeroad, along with selling their garments on their online fashion store as well.
With the launch of their new brand, Triumph Garments, a 30 year-old market leader in garment manufacturing and a major exporter for brands like Zara and Ralph Lauren, aspires to reach and capture a larger market share and achieve a business turnover of Rs 10 crore by the end of this financial year. The company also plans to expand into traditional markets extensively this year.
"Fashion and the desire to adorn the latest trends is no longer confined to the reach of people residing in big cities. The strong mix of e-commerce and social media's quick and effective outreach has made it easier for everyone across the country to access latest fashion and display their styling skills," said Shiv Goel, founder of Miway Fashion.
"Miway Fashion best defines effortless chic dressing. Our brand relates to all those women who have a fun and experimental sense of dressing. We did not want to make a brand that women only aspired of, instead we wanted to build a brand that was relatable, accessible and definitely affordable. I believe clothing does empower a woman and add to her self confidence and this is exactly what we aim to do," added Goel.
Miway Fashion will launch its new range of Spring/Summer 2017 collection in June to strengthen its presence in the e-commerce market for women. (KD)
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