CROCS launches Prima & Athens footwear line for WSA show

10 Feb '06
2 min read

Manufacturer of a new breed of comfort shoes, CROCS Inc introduced a fashionable women's model, the Prima and the Kids line of the Athens flip-flop model, to join its line of footwear offerings at the World Shoe Association Show February 10 - 13, 2006, at the Sands Expo Center in booth #956.

In addition, CROCS will unveil three new colors -- turquoise, metallic gold and metallic silver -- expanding the vibrant CROCS palette to 20 color offerings.

The ballet-inspired Prima model (MSRP: $24.99) features CROCS' exclusive proprietary closed cell resin, Croslite, which warms and softens with body heat, while molding to the foot.

The sculpted footbed has been ergonomically enhanced for maximum cushion and comfort.

The fashion forward and slim-fitting Prima is an innovative addition to CROCS' unique line of lightweight, non-marking, odor-resistant footwear.

The Prima, available at select retailers in Summer 2006, will come in women's sizes (4-12).

The Kids Athens model (MSRP: $24.99) brings the comfort and style of the adult Athens flip-flop to children.

The Kids Athens will come in six fun color combinations and will be available in children's sizes (12-3).

The shoes will be available at retailers in March 2006.

CROCS' expanded color offerings include two metallic shades, gold and silver, as well as turquoise.

The new metallic colors will be seen across four CROCS shoe models andwill be available at select retailers in Summer 2006.

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