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Milkshake Media to design Camargo & Armstrong's website anthonynak.com

Jun '05
Anthony Camargo and Nak Armstrong, the creative duo behind Anthony Nak Fine Jewelry have debuted a website, http://www.anthonynak.com, as visionary and extraordinary as the jewelry itself. Maintaining their tradition of artistic innovation, the Anthony Nak website reinvents the standard set by industry contemporaries by transporting the viewer to a dreamlike universe of unparalled beauty.

David Byun's photographic talent is showcased in a visual extravaganza. Floating picture frames display porcelain nudes draped in layers of necklaces and shots of collarbones, wrists and fingers are all brilliantly enveloped in eye catching Anthony Nak jewels. As dramatic earrings and necklaces float weightlessly across the screen, the viewer has a glimpse into the heart of Camargo and Armstrong's design philosophy; a synthesis of movement, artistic distinction, luxury, and beauty. The multi-dimensional quality of the screenplay mimics the depth, dimension, shape, color and texture that distinguish the Anthony Nak brand.

Brad Phillips of Milkshake Media collaborated with Camargo and Armstrong on the project. Milkshake Media is a creative agency based in Austin specializes in branding, strategy and creative design. According to Phillips, much of the design concept burgeoned from Byun's photographs.

They sought to translate the visual cues from Byun's photography into motion. "The sexy, smoky effect of the images got us thinking about 17th century Dutch painting. Artists like Rembrandt were very expressive in their use of chiaroscuro and plays on light and shadow", comments Armstrong.

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