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Home / Knowledge / News / Fashion / Look great, do good with H Initiative street wear t-shirt

Look great, do good with H Initiative street wear t-shirt

08
Oct '07
The H Initiative has launched a street wear t-shirt range together with the Mental Health Foundation of New Zealand to coincide with Mental Health Awareness Week, 8 - 14 October 2007.

The t-shirt range consists of four great designs on high quality cotton, sweatshop-free t-shirts. Each t-shirt comes in men's and women's fitted sizes. The range will be available from Paris Texas stores and website from 8 October. A proportiofn of the retail price is given to the Mental Health Foundation.

Mental Health Foundation Chief Executive, Judi Clements, says: “We are delighted to have the opportunity to work with the H Initiative on this range of contemporary charity t-shirts. Every year one in five people will experience mental illness, so it is our hope that the t-shirts will get people talking about mental health and help us to reach people who we might not otherwise reach.”

The woman behind The H Initiative, Li Ling Ng, says the t-shirts are designed to help raise awareness about mental health. Positive messages of talking things out and normal being over-rated are integrated into the t-shirt designs, which feature handstands, gingerbread men talking with paper cups, speech bubbles and a globe of figures. Designs were provided by The H Initiative, Olivier Perkins of Spore Design, and an anonymous New Zealand designer.

“It's simple: you can look great in a t-shirt and, at the same time, do good by helping to make mental health everybody's business”, says Mrs Ng.

The H Initiative is a street wear fashion label playing Robin Hood, from a base in Wellington, New Zealand. We all know that we love spending ourselves but we still want to help out somehow! However, it just seems a little more appealing to buy that latest stylish top than to pop that same amount into a collection bucket.

The H Initiative


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