Nike provides aid to American Red Cross for Hurricane victims

03 Sep '05
2 min read

Oreland based famous footwear seller Nike Inc's announced it is donating $500,000 in immediate aid to the American Red Cross.

“Hurricane Katrina's damage to Mississippi, Alabama, New Orleans and broader Louisiana is devastating,” said William D. Perez, President and CEO of Nike Inc. “The American Red Cross said they need cash most immediately to help provide victims of the storm with food, water, and medical supplies that are being shipped in by boat. They are committed to helping now and with rebuilding efforts going forward.”

Impact to Nike Operations:
Nike Inc has four factory outlet stores in the affected area of Hurricane Katrina, including stores in Gulfport, Mississippi; Foley, Alabama; Destin, Florida; and Commerce Georgia. The store in Gulfport, Mississippi remains structurally intact but closed due to water and roof damage. All other stores are open and operational. At present time, Nike is not aware of any casualties to Nike employees, but is in the process of contacting employees in the Gulfport area, which is experiencing severe telecommunications outages due to the storm.

Nike employees have been inquiring about how to help with relief efforts. Nike is encouraging employees to make immediate cash donations to the American Red Cross through Nike's employee gift match or directly to the American Red Cross.

The company will match U.S. employee contributions to any eligible organization recognized by the IRS as a tax-exempt public charity under Section 501(C)3 of the IRS code. The minimum contribution matched is $25. The maximum total match per employee to all charitable organizations per fiscal year is $5,000 including cash, payroll deductions and volunteer hours.

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