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American Express unlocks Mercedes-Benz Fashion Week doors
18
Jan '08
American Express announced that they are bringing back the experience and excitement of Mercedes-Benz Fashion Week to their Card members through a variety of events and initiatives that will bring Mercedes-Benz Fashion Week access to a whole new level. Through these activities, American Express seeks to connect fashion designers and influencers with Card members who are passionate about fashion and style.

In support of fashion designers and the future of the industry, American Express has become a supporter of the Council of Fashion Designers of America (CFDA) with a donation of $500,000 to the CFDA/Vogue Fashion Fund (CVFF). The CVFF was established to help emerging American design talent find continued success in the business of fashion.

"At this year's Fashion Week we are creating extraordinary experiences for our Card members, enabling them to get an up-close, multifaceted look into the world of fashion," said Claire Bennett, Senior Vice President of Advertising, Marketing and Media for American Express. "Our Card members are passionate about fashion and we are continuously looking at ways to heighten their access to one of the most important industry events and to demonstrate our dedication and support of the industry."

"The CFDA is proud to partner with American Express as they continue to deepen their presence and influence within the fashion industry," says Diane Von Furstenberg, President of the CFDA. "Their donation signifies their commitment to the future of this thriving industry."


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