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ECRU wedding dress draws crowds to Bride Show Day 2

Feb '08
Dress worth AED150,000 by ECRU
A wedding dress worth AED150,000 has gone on sale this week at The Bride Show Abu Dhabi and is attracting huge attention from visitors at the event.

ECRU, an exclusive and distinguished fashion house in the UAE, which has designed for the KuwaitI Royal family and VIPs in the Middle East, has created the wedding dress using more than 200,000 genuine Swarovski crystals. Ankur Batra, designer, said the dress took more than three months to complete and is one of his most intricate designs yet.

In the popular fashion shows, one of the region's most celebrated fashion designers, Beenas Collection, today launched a brand new range of Abayas and Sheilas, along with a new collection of Jalabiyas, exclusively at its fashion show at The Bride Show Abu Dhabi.

The fashion house, which has recently expanded in Abu Dhabi, is renowned in the UAE for its non-traditional Jalabiyas designs with Swarovski crystals but has created the new line of Abayas and Sheilas to meet demand from customers and in doing so, has marked a new era for the brand in tradition and custom.

The new range is available to view at The Bride Show Abu Dhabi until Friday 8 February in Halls 5,6 and 7 at the Abu Dhabi National Exhibition Centre.

“Our clients have always responded very well to our non-traditional jalabiyas but we have noticed more and more customers request our distinctive designs in their traditional, national dress,” said Beena Soni, the designer and owner of Beenas Collection. “I felt it was time to honour my customers' requests and am proud to launch the new Abaya and Sheila range at The Bride Show Abu Dhabi.”

The Bride Show Abu Dhabi is showcasing regional and international fashion talent all week with its popular fashion shows, taking place every evening from 5pm. Sixteen fashion shows are on offer, the largest number ever to be held in one event in the UAE capital.

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