Home / Knowledge / News / Fashion / Urban Lounge: relaxing in a stress-free environment

Urban Lounge: relaxing in a stress-free environment

Aug '08
Brands with a clear mission statement are presented in the newly designed urban spirit segment in Hall 1 at GDS – International Event for Shoes & Accessories running from 12 to 14 September 2008.

Their brand philosophy stands for respect towards both mankind and nature. They are particularly committed to charitable and socially-responsible projects and show how it is possible to unite the apparently conflicting interests of economic viability and ethical demands.

They follow the trend towards green and ethical fashion. The Terra Plana label was selected the “Ethical Fashion Product of the year 2007” by the Observer.

Innovation, high quality and environmental conscience are at the centre of its brand philosophy. The swim shoes of the L'O lable are made of recyclable and eco-friendly PVC. Discarded shoes are completely reprocessed and made into new shoes.

The sustainability theme is also key for surf brand Simple. Along the lines of “good is just not good enough for us” the company searches for new and innovative ways to make its production even more eco-friendly.

Footwear label TOMS Shoes is committed to giving children throughout the world a better quality of life. For every pair of shoes sold one pair of shoes goes to a disadvantaged child.

Spanish brand El Naturalista is also setting an example here with an initiative for protecting and sustaining the environment by using only recyclable and already recycled materials in the production of its collections.

In Hall 1 the Urban Lounge in cooperation with El Naturalista offers visitors and exhibitors an area for relaxation and creates the opportunity for interesting conversations.

More and more industrial enterprises now wish to take a responsible approach to the future and do something positive. The changing approach of consumers towards social and ecological problems is clearly noticeable.

According to the survey Brigitte Kommunikationsanalyse 2008 organised by German fashion magazine Brigitte, 60% of German women alone aged 14 to 64 demand a greater importance be attached to responsible manufacturing and over half feel greater importance should be attached to sustainable consumption.

The current trend towards ecology and sustainability not only stretches to organic foodstuffs and cosmetics but also to fashion. This has meant a real green fashion market has developed.

Eco-friendly raw materials are playing an increasingly important role for designers, producers and customers. Production conditions that are socially and ecologically sound, alongside fair trading structures plus sustainability and transparency along the entire production chain, have all become more important.

TOMS Shoes: committed to disadvantaged children throughout the world Californian brand TOMS Shoes is presented to the international trade audience for the first time now at GDS. Alongside bags and T-shirts its brand portfolio also particularly includes shoes.

These are inspired by so-called 'alpargatas', traditional Gaucho shoes worn for centuries by Argentinean farm labourers. These ultra-light shoes are considered to be both very simple and original – made of cotton and finished with light rubber soles.

“I founded TOMS for one sole reason: to make life more pleasant,” explains the label's founder Blake Mycoskie. With their campaign “Shoes for Tomorrow” this socially motivated company helps children in need throughout the world.

Mycoskie's mission consists of designing collections that are stylish and comfortable but linked with the idea of doing something positive at the same time.

Since the label was founded in May 2006 TOMS Shoes has, along with its customers, donated over 10,000 pairs of shoes to children in Argentina and 50,000 pairs to children in South Africa.

El Naturalista: kind to the environment through natural materials In the wake of the new trend towards green fashion more and more shoe brands are offering fashionable, trendy collections that meet sustainability criteria and which are also produced under socially responsible conditions.

Must ReadView All

Rajive Ranjan (left), Managing Director, Techno Design GmbH and Technocian Fashions, with Oliver Hein, COO, s.Oliver Group. Pic: PDS Multinational Fashions Limited

Apparel/Garments | On 2nd Dec 2021

PDSMFL (BSE:538730) to source for s.Oliver from India, Sri Lanka

India-based PDS Multinational Fashions Limited (listed on Bombay...

US President Joe Biden. Pic Palinchak | Dreamstime.com

Retail | On 3rd Dec 2021

American families have more money in their pockets: US President

Even after accounting for rising prices, the typical American family...

Pic: heimtextil.messefrankfurt.com/

Textiles | On 3rd Dec 2021

Messe Frankfurt cancels international home textiles fair Heimtextil

The Messe Frankfurt Group has announced cancellation of Heimtextil,...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Consistency is the first rule of social media

Gaurav Davda, Jindal Worldwide Ltd

Gaurav Davda
Jindal Worldwide Ltd

Indian MMF sector to become globally competitive

Textile Industry, Head honchos

Textile Industry
Head honchos

Marry with brand ethos

Sanjay Vakharia,

Sanjay Vakharia

One of the first few Indian denim brands, Spykar, established in 1992, was ...

Rajat Kapoor,

Rajat Kapoor

Seraphine is a British maternity brand providing affordable luxury fashion ...

Abdullah Mohammad Saad Hossain,

Abdullah Mohammad Saad Hossain

Saad Group is a leading vertically integrated textile group in Bangladesh. ...

Robert Brookins, Alexium International

Robert Brookins
Alexium International

Alexium International is a specialty chemical development company...

Shlomzion Chen, Seevix

Shlomzion Chen

Seevix Material Sciences Ltd, which develops and manufactures synthetic...

Pranesh Sridharan & Berndt Koll, Lenzing

Pranesh Sridharan & Berndt Koll

The Lenzing Group produces Lenzing Lyocell and Modal cellulosic fibres of...

Vidur Adlakha & Riccardo Bennidini, La Fuori

Vidur Adlakha & Riccardo Bennidini
La Fuori

With an active presence in US, Italy and India, clothing brand La Fuori...

Sandeep Gonsalves & Sarah Gonsalves, Sarah & Sandeep

Sandeep Gonsalves & Sarah Gonsalves
Sarah & Sandeep

Established in 2012, Sarah & Sandeep is a luxury menswear label...

Bav Tailor, Label Bav Tailor

Bav Tailor
Label Bav Tailor

Born in London and Indian by origin, <b>Bav Tailor </b>is the Founder of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

December 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search