Denim Junkie, all new collection from Pepe Jeans London

20 Oct '05

3 min read

It's more than century old, its vintage versatile and yet very very stylish.

The world loves them and it's been a long standing love affair.

Yes we are indeed talking about our fascination with jeans and everything denim! Pepe Jeans introduces new collection –
' Denim Junkie ' celebrating the spirit of the denim fanatics. Pepe Jeans the most sought after jeans and casual wear brand has yet another reason to woo its young and stylish customers with this ultra-fashionable collection.

Denim Junkie derives its enthusiasm from Portobello Street, London's high-flying fashion area.

This exceptionally fashionable and expensive street is the most famous market in London and from where Pepe Jeans took off back in 1973. Portobello has an unmistakable character and mystique inspired from its fashion conscious soul.

The Denim Junkie collection advances into 3 main criteria. New fabrics specially imported from Italy, new advances in washes, and exhilarating new styles.

There is no escape from the eternal classic as the stage is set for funkier and sexier styles. Trashed, thrashed, patched, ripped and beaten up for the enjoyment of the denim pervert. The denim range from Ultra Dark maintaining a midnight blue intense cast, to an original 50's characterized shuttle blue.

Silhouettes are fitted, low rise and wild country in style. The re-invention of the 5 pocket jean is the focus of inspiration-taking all elements from Cinch details to busted out seams and rehashing them to create total newness. 'Stitch detailing' is the highlight of collection. Fresh stitching details at the seams continue to the back pocket with extensive embroidery that age as the jean dose.

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