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House of Taylor launches retail marketing initiative
16 Nov '05
3 min read
In response to intense industry competition, the company believes that retailers are seeking to differentiate themselves from their competitors.
Partnering with House of Taylor can provide instant brand awareness and open up marketing possibilities that might otherwise take extensive time and capital to develop.
By positioning Elizabeth at the high end, House of Taylor Jewelry in the middle and Kathy Ireland Jewelry at the entry to mid-range, the company targets a wide range of retailers that cater to different consumer market segments.
Management believes this strategy gives the company the latitude to distribute through a greater variety of authorized retailers, while avoiding market saturation within geographic areas that might otherwise occur if the company marketed its jewelry lines and collections under a single brand.
House of Taylor Jewelry Inc is a Los Angeles-based international jewelry company whose principal shareholders include Dame Elizabeth Taylor, Kathy Ireland and members of the Abramov family.
House of Taylor Jewelry serves fine jewelry retailers worldwide with diverse jewelry creations marketed under the prestigious House of Taylor Jewelry brands.
The company is implementing a business model that involves manufacturing and marketing its own fine jewelry products under its Elizabeth, House of Taylor Jewelry, Kathy Ireland Jewelry and Mirabelle brands, while leveraging the manufacturing resources, distribution and marketing infrastructures of some of the leading fine jewelry manufacturers in the world.
Partnering with House of Taylor can provide instant brand awareness and open up marketing possibilities that might otherwise take extensive time and capital to develop.
By positioning Elizabeth at the high end, House of Taylor Jewelry in the middle and Kathy Ireland Jewelry at the entry to mid-range, the company targets a wide range of retailers that cater to different consumer market segments.
Management believes this strategy gives the company the latitude to distribute through a greater variety of authorized retailers, while avoiding market saturation within geographic areas that might otherwise occur if the company marketed its jewelry lines and collections under a single brand.
House of Taylor Jewelry Inc is a Los Angeles-based international jewelry company whose principal shareholders include Dame Elizabeth Taylor, Kathy Ireland and members of the Abramov family.
House of Taylor Jewelry serves fine jewelry retailers worldwide with diverse jewelry creations marketed under the prestigious House of Taylor Jewelry brands.
The company is implementing a business model that involves manufacturing and marketing its own fine jewelry products under its Elizabeth, House of Taylor Jewelry, Kathy Ireland Jewelry and Mirabelle brands, while leveraging the manufacturing resources, distribution and marketing infrastructures of some of the leading fine jewelry manufacturers in the world.
House of Taylor Jewelry Inc
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