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MODACALZADO+IBERPIEL – a successful event

Oct '10
A total of 10,644 trade visitors attended the recently concluded twenty-sixth edition of MODACALZADO+IBERPIEL, which took place between 24th and 26th September in Halls 8 and 10 at Feria de Madrid. This figure represents a 5% increase compared to the figure achieved at the last edition in March of this year, equalling the number of visitors who were welcomed during the summer campaign last year, namely in September 2009.

For their part, the number of foreign professionals at the fair increased by 6%. In total, some 1,999 buyers from 78 countries attended the event, which confirms the strong international dimension of the fair and its importance on the European trade circuit. Portugal, Italy, France, Greece, Russia and the United Kingdom were the countries that contributed the largest numbers of visitors.

At this edition, the fair also organised a Buyers Programme, based on the support of the Spanish Foreign Trade Institute (ICEX) and the Chamber of Commerce of Madrid. This Programme enabled MODACALZADO+IBERPIEL to attract representatives from a series of outstanding establishments and distribution chains in Malaysia, the Middle East, Russia, the Ukraine and other Eastern European countries.

Within Spain itself, Madrid, the Valencian Region, Andalusia, Catalonia, Castile-Leon, Galicia, Castile-La Mancha, the Canary Islands, the Balearic Islands and the Basque Country were the regions that, listed here in order of importance, contributed the largest numbers of professionals.

The fair closed its doors with some favourable trade results, bearing in mind the current economic context. This generally favourable performance was confirmed by the majority of the exhibitors who were consulted. In this respect, the company, JOMA, declared that it had sold between 10% and 15% more footwear products than at the last edition of the fair.

The spokesman for CALLAGHAN was also optimistic about the company's attendance at MODACALZADO: "Customers attended the fair in better spirits and we achieved a favourable result by the end of the fair, achieving a sense of tranquillity." For his part, Jordi Llavina, from the leather goods company, PUNTOTRES, rated the fair favourably, "bearing in mind the current market situation and in comparison with the objectives fulfilled at other fairs."

BARRATS also declared that it had received a large number of visitors and had attracted new customers, although the company was well aware that "it is more difficult to sell" products at present.

Sources at the company, RAS, stated that the volume of orders achieved at this recently concluded edition of MODACALZADO was similar to that of the previous edition. For its part, GIOSEPPO was satisfied with the results obtained throughout the fair's three-day duration and highlighted the large number of Portuguese buyers who visited its stand.

The company, PAREDES, declared that, since the crisis began, this brand had used the fair as an essential means of boosting its image. This is an approach shared by the company, PERTINI, which also believes that MODACALZADO is a veritable must in its capacity as a key forum for promoting its brand image vis-à-vis customers and clients.

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