AATCC invites students to showcase merchandising talents

This year's theme is 'Everlasting Style'. Students are required to develop a business model, determine a marketing strategy, and create merchandising tools and products for an integrated apparel line for office/work attire that is timeless in terms of sustainability, quality, and style. The line must incorporate a colour palette with at least 3 non-neutral, fashion colours (such as fuchsia, turquoise, jade, etc). The students are also asked to watch and read educational resources so they can describe why their line is sustainable and why the highlighted AATCC test method is important to their product line.

Team entries will divide the prize among all members. The 1st place will earn $1000, 2nd place will earn $750 and 3rd place will earn $250 from AATCC. Winners will be announced by May 31, 2020.

AATCC is the world's leading not-for-profit association serving textile professionals since 1921. AATCC, headquartered in Research Triangle Park, NC, US, provides test method development, quality control materials, and professional networking for members in about 50 countries throughout the world. (PC)

Fibre2Fashion News Desk – India