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Italy to be Country Focus at Pure Origin

Dec '18
Courtesy: Pure London
Courtesy: Pure London
Pure London, UK’s largest festival of fashion, has announced the launch of Country Focus which spotlights Italy. Within Pure London, Pure Origin continues to evolve into the UK’s number one destination for sourcing and manufacturing, knowledge, and solutions. The next Pure London and Pure Origin will be held at London Olympia from February 10-12, 2019.

As a convenient and cost-effective way for buyers to meet with UK and international manufacturers, Pure Origin brings together over 200 exhibitors from 13 countries to create a wide range of business and networking opportunities, new thinking and innovation. Garment and fabric suppliers, denim and textile designers and technology brands attract buyers, sourcing, and technical personnel from the likes of Asos, White Stuff, Victoria Beckham, River Island, JD Sports, Marks & Spencer and Selfridges, according to a press release on the show.

The new Country Focus section will showcase some of the best of Italian fashion with leading fabric houses, manufacturers, labelling and packaging companies showcasing their collections.

TRE GI SRL specialise in the production of men’s and women’s outerwear for luxury fashion brands (including Prada, Louis Vuitton, Bottega Venetta, Moncler, Dsquared, Christian Dior) in the world. The manufacturing is 100 per cent made in Italy, where 160 people are producing about 35,000 pieces annually.

Gruppo Mastrotto, one of Italy’s biggest tanneries from Arzignano, will focus on promoting its core values of innovation and sustainability, showcasing eco-friendly products and promoting its new service that meets the need for speed and flexibility: Gruppo Mastrotto Express, 1100+ colours available, more than 25 collections in prompt delivery, ready in 48 hours, even for small quantities offering the perfect solution for capsule collections and any leather application.

Fabric House will display exclusive premium fabrics, offering a collection of 10,000 different apparel fabrics including robust coat fabrics, delicate lace, classic check patterns, modern prints, cord, burnout velvet, and inner linings.

Tessilgraf, one of the largest leaders in trims production for the international fashion industry, will exhibit its modern, technological and distinguished labels, hangtags, packaging, and security systems.

Across the rest of Origin, market demand for newness comes in the form of a host of first-time exhibitors including Aamra, Optitex, Hellenic Sourcing Group, and Bhuiyan Group.

Driving the sustainability agenda, Pure Origin also welcomes The Global Organic Textile Standard (GOTS), recognised as the world’s leading processing standard for textiles made from organic fibres defining high-level environmental criteria along the entire organic textiles supply chain.

Promoting the superior quality and innovation of the British leather industry, the UK Leather Federation and guest speaker Marc Gummer, senior lecturer from The Institute for Creative Leather Technologies (ICLT) at The University of Northampton aim to dispel misconceptions about the use of leather as well as address complexities of the leather supply chain and demonstrate how informed design can increase sustainability.

The Association of Suppliers to the British Clothing Industry (ASBCI), Sedex, and WTiN continue to support Pure Origin in partnerships that aim to offer visitors a complete view on fashion manufacturing and sourcing via meeting points within the show and through workshops and seminars discussing innovation in textiles, technical and commercial excellence, and standards in global supply chains.

At Pure London, visitors will continue to see over 700 women’s and menswear brands offering ready to wear and premium collections, footwear, and accessories as well as the newly created Gen Z section, and kidswear section, Bubble, at Pure London. (GK)

Fibre2Fashion News Desk – India

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