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Nalgene Outdoor, Alternative promote sustainability

17
Feb '20

Pic: PR Newswire

Nalgene Outdoor, maker of reusable water bottles, and Alternative Apparel, clothing made from recycled materials, joined hands during Project Las Vegas, one of the fashion industry's largest events, to reduce single-use plastic. The collaboration was aimed at empowering people to live more sustainable lifestyles. The show was held during February 5-7, 2020.

The initiative, called "Pledge to the Planet," rewarded attendees willing to bypass single-use plastic for the duration of the show with one free 32-ounce Nalgene reusable water bottle featuring Alternative Apparel's popular camo or animal print. Pledge-takers also received a stylish "Wear the Difference" Alternative T-shirt made from recycled bottles.

Approximately 1.8 million plastic bottles recycled annually are used in Alternative EcoFabrics. In celebration of Alternative’s 25th birthday, the brand is launching six new eco fabrics as a reflection of its continued investment in protecting the environment. By 2021, Alternative is working to replace all virgin polyester with 100 per cent recycled polyester in its manufacturing.

“'Pledge to the Planet' was born from our companies' shared goal to raise awareness that simple choices we make every day can have a positive impact on our planet," says Elissa McGee, general manager, Nalgene Outdoor.

"We are all about taking steps to make a positive impact on the environment we share," says Michael Johnson, director of marketing for Alternative Apparel. "Whether it's manufacturing our apparel both sustainably and responsibly as a company or choosing reusable bottles for hydration as individuals, we know our actions can make a difference."

Approximately 1.8 million plastic bottles recycled annually are used in Alternative EcoFabrics. In celebration of Alternative's 25th birthday, the brand is launching six new eco fabrics as a reflection of their continued investment in protecting the environment. By 2021, Alternative is working to replace all virgin polyester with 100 per cent recycled polyester in its manufacturing.

More than 1,460 bottles are diverted from landfills annually if just one person drinks from a reusable bottle. To raise awareness for this simple behaviour, Nalgene partners with Reverb on RocknRefill, a programme at music festivals that has diverted 2.75 million single use bottles from landfills. Nalgene also launched The Nalgene Water Fund in 2019 to support access to clean water in communities across the US.

Fibre2Fashion News Desk (SV)

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