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Raymond unveils economy-brand Makers in three states
21 Mar '12
2 min read
Raymond Limited, one of the largest integrated manufacturers of worsted fabrics in the world, has launched its economy-brand 'Makers' in three north Indian states of Punjab, Haryana and Himachal Pradesh.
The Makers fabric would be offered at various multi-brand outlets (MBOs) in these states.
The increasing brand consciousness among shoppers in suburban areas along with a rise in disposable incomes with people would help Makers to carve a niche for itself in small towns, Ram Bhatnagar, Vice President (Emerging Business) at Raymond Ltd., said.
Products under the economy-brand would be offered in special packages, so they can be even utilized for wedding and other gifts, he informed.
He said the company's manufacturing unit in Maharashtra's Jalgaon district would meet the new demand for Makers fabric range.
Raymond said it targets to capture 4-5 percent market share of India's Rs. 40 billion low-priced fabric market, by the end of 2012-13.
Raymond unveiled its Makers range of shirting and trousers fabric last year in eastern markets. It now plans to increase the presence of the economy-brand pan-India by making it available at around 50,000 MBOs in the next two years.
The product range of Makers brand comprises of poly viscose and poly wool trouser fabrics, along with a range of shirting fabrics in 100% cotton, linen and cotton blends.
The Makers fabric would be offered at various multi-brand outlets (MBOs) in these states.
The increasing brand consciousness among shoppers in suburban areas along with a rise in disposable incomes with people would help Makers to carve a niche for itself in small towns, Ram Bhatnagar, Vice President (Emerging Business) at Raymond Ltd., said.
Products under the economy-brand would be offered in special packages, so they can be even utilized for wedding and other gifts, he informed.
He said the company's manufacturing unit in Maharashtra's Jalgaon district would meet the new demand for Makers fabric range.
Raymond said it targets to capture 4-5 percent market share of India's Rs. 40 billion low-priced fabric market, by the end of 2012-13.
Raymond unveiled its Makers range of shirting and trousers fabric last year in eastern markets. It now plans to increase the presence of the economy-brand pan-India by making it available at around 50,000 MBOs in the next two years.
The product range of Makers brand comprises of poly viscose and poly wool trouser fabrics, along with a range of shirting fabrics in 100% cotton, linen and cotton blends.
Fibre2fashion News Desk - India
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