Home / Knowledge / News / Textiles / Raymond unveils economy-brand Makers in three states

Raymond unveils economy-brand Makers in three states

21
Mar '12
Raymond Limited, one of the largest integrated manufacturers of worsted fabrics in the world, has launched its economy-brand 'Makers' in three north Indian states of Punjab, Haryana and Himachal Pradesh.

The Makers fabric would be offered at various multi-brand outlets (MBOs) in these states.

The increasing brand consciousness among shoppers in suburban areas along with a rise in disposable incomes with people would help Makers to carve a niche for itself in small towns, Ram Bhatnagar, Vice President (Emerging Business) at Raymond Ltd., said.

Products under the economy-brand would be offered in special packages, so they can be even utilized for wedding and other gifts, he informed.

He said the company's manufacturing unit in Maharashtra's Jalgaon district would meet the new demand for Makers fabric range.

Raymond said it targets to capture 4-5 percent market share of India's Rs. 40 billion low-priced fabric market, by the end of 2012-13.

Raymond unveiled its Makers range of shirting and trousers fabric last year in eastern markets. It now plans to increase the presence of the economy-brand pan-India by making it available at around 50,000 MBOs in the next two years.

The product range of Makers brand comprises of poly viscose and poly wool trouser fabrics, along with a range of shirting fabrics in 100% cotton, linen and cotton blends.

Fibre2fashion News Desk - India


Must ReadView All

Pic: Shutterstock

Retail | On 29th Jul 2021

UK department store Selfridges put up for sale for £4 bn

Canada's Weston family that owns Selfridges has put up the UK...

Pic: Shutterstock

Fashion | On 29th Jul 2021

Australians value ethical fashion but struggle to take action: Report

Australian consumers feel ethical purchasing is important, but are...

Pic: Shutterstock

Textiles | On 28th Jul 2021

Global economy projected to grow at 6% in 2021, 4.9% in 2022: IMF

The IMF recently projected the global economy to grow at 6 per cent...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Next level is to inject new features:

Florian Heubrandner, Lenzing AG

Florian Heubrandner
Lenzing AG

Sustainable and eco-friendly fibres remain in the minority

Textile Industry, Head honchos

Textile Industry
Head honchos

Fabric selection & recommendation based on client's brief

Susanna Koelblin,

Susanna Koelblin

Founded in 1920, Eastman is a global specialty materials company that...

Kriti Kanodia,

Kriti Kanodia

A TV show in 2012 where actor Sonam Kapoor customises her own pair of...

Rishav Bajoria & Subham Sengupta,

Rishav Bajoria & Subham Sengupta

Launched in October 2020, the Gumti app could not have come at a more...

Dr Anup Rakshit, ITTA

Dr Anup Rakshit
ITTA

The Indian Technical Textile Association (ITTA) is the only association of ...

Steve McCullough & Marco Weichert, Functional Fabric Fair & Design and Development GmbH Textile Consult respectively

Steve McCullough & Marco Weichert
Functional Fabric Fair & Design and Development GmbH Textile Consult respectively

Functional Fabric Fair is a trade-exclusive event showcasing the latest...

Daniel Roxbury, University of Rhode Island

Daniel Roxbury
University of Rhode Island

Assistant professor Daniel Roxbury and former URI graduate student...

Suman Nathwani, Suman Nathwani

Suman Nathwani
Suman Nathwani

Designer <b>Suman Nathwani</b> talks about her journey of opening a...

Niti Singhal, Twee In One

Niti Singhal
Twee In One

Best known for convertible clothing, Indian brand Twee In One by designer...

Anjali Bhaskar, Samatvam

Anjali Bhaskar
Samatvam

Anjali Bhaskar has an experience of 12 years in the fashion industry. She...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


July 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search