Puma unveils Usain bolt inspired evoSPEED sports shoe line

28 May '12

4 min read

Puma is proud to introduce evoSPEED, the groundbreaking performance collection that for the first time in the Sportlifestyle brand's history, features product offerings for all Puma sport categories.

Inspired by the Usain Bolt – the World's Fastest Man, the collection answers every athlete's need for speed by taking performance technology and innovations and incorporating them in footwear and apparel developed for running, football, motorsport, golf, cricket and indoor sports. evoSPEED will be available from 1 June 2012.

Designed under the criteria of “light, flex, and fit”, all evoSPEED footwear features lightweight materials, increased flexibility and an optimized fit that enables a greater freedom of movement without compromising support, to enhance speed. For the first time in Puma's history, the classic Formstripe has been changed and a new lightening version, a signature graphic that emphasizes speed and harkens back to Usain Bolt, will be featured on the complete evoSPEED footwear collection.

The evoSPEED styles will be worn by Puma's key athletes in running (e.g. Usain Bolt), football (e.g. Sergio Aguero), motorsport (e.g. Fernando Alonso), golf (e.g. Rickie Fowler), cricket (e.g. Yuvraj Singh) and indoor sports (e.g. Luc Abalo) this summer and beyond.

Running
Inspired by the competitive performance spikes that Usain Bolt will be wearing during the 2012 Diamond League and at the Olympic Games in London, the BOLT evoSPEED Runner is a light, breathable and flexible trainer built to enhance speed. Through evoFOAM, a lightweight midsole cushioning, this trainer offers a fast, responsive and smooth ride. The BOLT evoSPEED Runner upper also has a modern and fresh aesthetic, to bring a strong lifestyle appeal to the track.

Football
Part of this cross category collection is the evoSPEED 1 FG, which will be worn by Puma's top football players including Sergio Aguero, Radamel Falcao and Mario Gomez. The next generation in Puma's Speed silo, the evoSPEED 1 FG is one of the lightest boots in the market and is designed to help players achieve top speed.

The upper features a soft and ultrathin microfiber material whilst stability is provided by the internal EverFit cage. The anatomically engineered lightweight one-piece outsole provides stability and support, utilising high-tech materials to minimize weight and to maximize its flexibility and reactivity.

The evoSPEED 1 FG features an external heel counter which secures an excellent heel fit and the new Puma evoAptoLast which provides an industry leading fit.

Motorsport
The evoSPEED Mid is the newest style in the Puma Motorsport range, and took its inspiration directly from the Formula 1 race track and the performance of World Class drivers such as Fernando Alonso of the Scuderia Ferrari F1 Racing Team.

The shoe features a full EVA comfort midsole, an internal EverFit cage for enhanced fit, and a heel wrap up for better grip. For extra durability, a rubber spray toe-cap has been added. The minimalistic pattern piecing and the asymmetrical lace system showcase the focus on function for this style.

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