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Home / Knowledge / News / Textiles / Eastman lab web site EastmanInnovationLab.com bags Industrial Design Excellence Award

Eastman lab web site EastmanInnovationLab.com bags Industrial Design Excellence Award

28
Jun '05
Chemical maker The Eastman Innovation Lab Web site, designed by The Brewery, captured a gold award in the 2005 Industrial Design Excellence Award (IDEA) competition in the Digital Media and Interfaces category.

The IDEA competition is co-sponsored by BusinessWeek Magazine and the Industrial Designers Society of America (IDSA). A jury of 17 world-renowned designers and critics reviewed entries online and conducted intense, face-to-face evaluation and debate with IDEA contestants in one of the world's most prestigious design competitions.

Judging criteria for each entry focused on five areas of industrial design excellence: design innovation, benefit to the user, benefit to the client/business, ecological responsibility, and appropriate aesthetics and appeal. The Eastman Innovation Lab Web site competed against 423 submissions from 17 countries.

“The Eastman Innovation Lab brings the visitor into a world that clearly conveys credibility and expertise," said Peter Arnell, founder and chief creative officer of the Arnell Group and a judge in the IDEA competition. "Their products speak for themselves while providing constant demonstration. The web site provides confidence and demonstrates innovation within their category.”

After a series of workshops and focus groups with designers and brandowners revealed a lack of available in-depth, easy-to-use resources on materials, Eastman joined forces with The Brewery to determine a way to bridge the gap between material suppliers and the design community—thus, the Eastman Innovation Lab was born.


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