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Wool traders long for chilly Jan

27
Dec '06
Winter is here and the woolen retailers are stacking up their shelves with trendy sweaters and cardigans.

However, this year the business seems to be dull, as statistics show that the woolen product sales have plunged nearly 65 percent.

Consumers are opting for curb stalls for the woolens where the prices are cheaper than that in malls or braded stores.

December is peak time for winter-wear sales, especially in Northern India where temperatures drop to extremes. But the figures are not picking up because the cold is not severe.

People are not too eager to pile up their winter wardrobes as the lack of biting chill has allowed them to be choosey. Woolens are being bought at leisure and not as a necessity, this year.

Fashion crazy youth prefers to spend enough time to pick up the trendy sweater and a matching scarf or shawl. College goers, with limited allowance, go searching for stylish wools that fit their budget.

Traders are hoping that January will bring in cooler weather, kicking off their new year to a great start!


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