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'HomeTown' - amalgamation of value-lifestyle propositions

09
Apr '07
Home Solutions (India) Ltd a part of the Future Group, announced the launch of first of its kind home improvement retail format in India – 'HomeTown' at Great India Place (Unitech Mall), Noida.

Spread across an area of about 125,000 sq.ft. HomeTown will provide consumers all that goes into building a house and everything to make it a 'Home'. HomeTown offers consumers largest choice and variety under one roof and a specialized team of experts to set it all up for them at their home.

The launch of HomeTown also marks the entry of Future Group into the services business. In addition to retailing, the newly launched format will also provide services like electrical, plumbing, interior decoration, vaastu, etc.

The Store is divided into three sections – exhibitions, markets and services. HomeTown will have live displays various rooms such as living room, dining room, bedroom, kids room, kitchen & bathroom in the exhibitions section.

Markets section will feature products for living market, dining market, bedroom market, kids room market, kitchen market, bathroom market, Home furnishings, mattresses, eZone (consumer durables and electronics) & Depot (books, music, etc).

The services section will offer service options such as - Mr. Carpenter, Mr. Plumber, Mr. Electrician, Mr. Painter, Tilewala, DesignCentre, best wishes, grihapravesh, door delivery and installation.

Said Kishore Biyani, CEO, Future Group, “Owning a home has always been the ultimate Indian dream. Currently, consumers have to visit multiple stores & markets, while building a home and have to often rely on advice from unqualified sources."


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