;
Home / Knowledge / News / Textiles / Eterna Mode successful with Oeko-Tex Standards
Eterna Mode successful with Oeko-Tex Standards
08
Feb '08
Eschborn (IS) the brand eterna Excellent by Passau-based manufacturer of men's shirts and blouses eterna Mode GmbH has been awarded the designation "Superbrand 2007/2008" – known in industry circles as the brand Oscar.

An international panel of experts selected 77 candidates from among 1,200 applicants and awarded them high marks for brand prominence, customer loyalty, endurance, market acceptance and goodwill – the last being the significance of the brand above and beyond its accounting value – and thus welcomed the group into the German crème de la crème of brands.

Eterna managing directors Wulf Nerbe and Klaus Weber felt very honoured during the official awarding ceremony which featured certificates and trophies.

Weber explained: "We view the award as a confirmation of our business strategy." Accordingly, the significant success of the company can be traced back to its strategy of positioning itself as a quality supplier. The main factors are innovations such as non-iron features, timely globalisation, a focus on specialty retailers, the establishment of own shops and franchise systems and last but not least – environmentally friendly production methods.

Very early on eterna developed a company philosophy oriented towards excellent textile ecology, therefore enabling the company to successfully differentiate itself from other competitors. Weber confirms that the factors product safety and environmental compatibility played a decisive role in eternal Excellent's success: "Eterna Mode is the only clothing company in the world that has held the highest eco seal of approval for textiles and clothing already since 2000."

The certification for Oeko-Tex Standard 100plus confirms that the company in fact is able to document a flawless textile-ecological value chain, which ranges from yarn production through all processing steps to the finished product, including all materials used in the process up to the packaging of the finished products.


Must ReadView All

Pakistan-Italy MoU to expand economic, trade cooperation

Textiles | On 14th Dec 2018

Pakistan-Italy MoU to expand economic, trade cooperation

Pakistan and Italy recently signed a memorandum of understanding...

South African parliament ratifies AfCFTA

Textiles | On 14th Dec 2018

South African parliament ratifies AfCFTA

The South African parliament recently ratified the agreement...

Jordan PM lays foundation stone for Chinese textile unit

Textiles | On 14th Dec 2018

Jordan PM lays foundation stone for Chinese textile unit

Jordanian Prime Minister Omar Razzaz recently laid the foundation...

Interviews View All

Top executives, Retailers

Top executives
Retailers

Weak rupee breeds inflation

Top executives, Textile industry

Top executives
Textile industry

Sustainable fashion is also ‘slow fashion’

Priyanka, Studio Priyanka Rajiv

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Shyam Gupta & Ravi Gupta,

Shyam Gupta & Ravi Gupta

Based out of South Delhi, Gargee Designer's provides bespoke formal and...

Cong Zheng,

Cong Zheng

The China Textile Machinery Association (CTMA) is a social-economic...

Italtex,

Italtex

Italtex is a leading studio publishing fabric trend-books since 1959....

Marcel Alberts, Eurofibers

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Mark Paterson, Technical Absorbents Ltd

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Suresh Patel, Sidwin Fabric

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Jay Ramrakhiani, Occasions Elegance Wear

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Karan Arora, Karan Arora

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Robert Brunner, Devereux

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


December 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search