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Fashion Design Council to host 'VIA Rail redesign challenge'

Nov '08
Across the nation, Canadian designers are invited to express their style savvy for the VIA Rail redesign challenge! The Fashion Design Council of Canada and VIA Rail Canada are pleased to announce an exciting Canadian design challenge. The contest is for the design of a fresh and exciting restyling of the VIA Rail uniform for station and on-train employees.

The winning design will be announced and revealed in style to the media, industry and the fashionable attendees at Fashion Week in Toronto, in March 2009 The call-out to designers to compete started November 17, 2008. What's in it for the winner? For starters, $10,000 in VIA Rail travel credits.

Beyond that, there is the honour of redesigning the uniform for Canada's national passenger rail service, as well as significant national exposure and publicity starting with a public appearance at the awards ceremony during Fashion Week. Production and manufacturing of the men's and women's uniforms will be done through VIA Rail, a passionate supporter of fashion in Canada.

This innovative national opportunity is open to all Canadian designers who are ready to jump on board with their design genius for this challenging opportunity.

About the Fashion Design Council of Canada (FDCC:
The Fashion Design Council of Canada was founded in 1999 with the specific mandate to create a Fashion Week in Canada to promote the fashion industry. The FDCC has successfully created a Fashion Week that now commands international respect, economic trade and profile of our industry.

As a non government, not-for-profit national association, the FDCC continues it's national and international outreach for this platform event.

About VIA Rail Canada:
As Canada's national passenger rail service, VIA Rail Canada's mandate is to provide efficient, environmentally sustainable and cost effective passenger transportation services, both in Canada's busiest corridor and in remote and rural regions of the country. VIA serves more than 450 communities with a network of inter-city, transcontinental and regional trains.

Increasingly, travelers are turning to train travel as a hassle-free and cost efficient alternative to congested roads and airports as well as a more environmentally responsible way to travel.

Contact at "info@fdcc.ca" for more information and details.

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