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Younger women fuel yarn evolution says CYCA study

08
Nov '05
Young women ages 25-34 are the secret spark that's fueling knitting and crochet yarn sales across the country, according to research commissioned in Fall, 2004, by Craft Yarn Council of America (CYCA).

Since 2002, participation in these crafts increased more than 150% in the 25-34 age category, jumping from 13% to 33% and representing 6.5 million.

The 18-years-and-under age group increased 100%, growing from 8% to 16% or 5.7 million women.

Women ages 55-64, followed by a 74% increase in participation, or 7.8 million.

Overall, 36% of American women--53 million-know how to knit or crochet, a 51% increase over the past ten years.

Coincidentally, 13% of those surveyed can do both crafts. The two-part market research study conducted for the Council by Research Incorporated of Atlanta, GA, closely paralleled research conducted by the CYCA in 1994, 1996, 1998, 2000 and 2002.

The 2004 study was designed to measure the incidence of U.S. women who know how to knit and crochet; describe yarn usage and shopping patterns among these women; identify which projects are popular and expenditures; and track changes over time. During October and November, 2004, Phase I of the study conducted 1200 telephone interviews from a random, nationally projectable sampling of U.S. households; and Phase II involved in-depth phone interviews among active knitters/crocheters (those who purchased yarn AND knitted or crocheted a project during the past year), again a nationally projectable sampling.


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