Denim by Première Vision welcomes pure players

20 May '10

4 min read

For its 6th edition, Denim by Première Vision sails for inner Paris. The 100% denim show will anchor next 2 and 3 June 2OIO, at the Halle Freyssinet, in the 13th arrondissement. This rapidly changing neighbourhood is seeing a range of innovative architectural projects taking root, and has recently been welcoming a number of major fashion shows during Paris Fashion Week.

Denim by Première Vision, which in a few sessions has become the international jeanswear reference, will be the first trade fair to be held in this unusual industrial building with its spectacular volumes.

Essential denim players
Denim by Première Vision retains its concept of a niche show, gathering together the various professions related to denim. Focused on bringing together the sector's international elite, the offer is being broadened to target new market segments.

Within this offer, leading fibre producers, weavers, manufacturing/finishing and dyeing specialists, launderers and accessory manufacturers have confirmed their presence.

Weavers: RSP51, Denim Valley by Royo, Berto, Italdenim, TRC Candiani, Kurabo, Kuroki, Vicunha, Bossa, Orta, Matesa…

Manufacturers/Launderers/Finishers: Crossing, Paris Texas, Denim de l'Ile, Sartex, Realkom, Emmetre…

Accessories: Cadica, Okinawa, Piovese, Dorlet…

Fibres: Invista.

Following a committee meeting of professional experts, the show is opening up to companies that are developing very diversified collections, where lines aimed at pure players and top range professionals are presented alongside products targeting the market of specialised chain stores.

For this edition there are 6 new exhibitors, chosen by co-optation:
Arvind (India). A major world player in denim, integrated from spinning to finishings, with an enormous production capacity: 148 million metres/year. With 4 research and design offices (India, US, Europe and Japan), each with an in-house creative team,Arvind puts deep resources into developing its collections. The company holds licenses for many major brands (Gant, Arrow, among others) and also works in joint-venture partnerships with Tommy Hilfiger, Nautica, Lee, Wrangler. Among its other clients are Esprit, Marks & Spencer, Calvin Klein, all the brands in the Inditex group, Gap, Banana Republic…

Artistic Milliners (Pakistan). Founded 60 years ago, this weaver/manufacturer has a production capacity of 31 million metres/year. It proposes 2 collections a year, in addition to updates every 2 months. Among its clients; the VF group, Levi's, Abercrombie & Fitch, Ralph Lauren…

Artistic Denim Mills - ADM (Pakistan). Fully integrated, the group encompasses all techniques from spinning to the finished product, in particular dyes and coatings. Specialised in premium jeans, it counts among its clients Lee, Wrangler, 7 for all Mankind, Diesel, Zara.

AMC - Atlantic Mills (Thailand). Integrated from spinning to finishings, it produces 18 million metres/year. AMC proposes a broad diversity of finishings and launderings and develops blends with silk, linen or hemp. A vast collection (between 300 to 400 developments/year) which has caught the interest of brands and designers such as Marc Jacobs, Diesel, Paul Smith, Pepe Jeans, Armani Jeans, DKNY.

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