Home / Knowledge / News / Textiles / Woolmark named technical partner for Dark Ice Project

Woolmark named technical partner for Dark Ice Project

Feb '20
Pic: Woolmark
Pic: Woolmark
The Woolmark Company has been named an official technical partner for the Dark Ice Project - an expedition strategised by three of Britain’s most accomplished polar explorers: Alex Hibbert, George Bullard and James Wheeldon. Technical performance leaders are creating a kit to meet the athletes’ physiological and environmental needs in harsh conditions.

Besides the Woolmark Company, the other technical performance leaders are adidas Terrex, Byborre and Gore-Tex.

This first-ever winter expedition is about exploring new territory and making new discoveries in environmental science. The ground-breaking research will uncover how microplastics behave in the water, snow and ice of the dark Arctic depths. The three explorers will embark on an unassisted six-month journey starting later this year, aiming to get to the geographical North Pole as the sun begins to rise in March 2021.

The explorers will set off by boat for the first phase, followed by a ski phase of up to 70 days, usually trekking for eight-to-ten hours each day, in extreme cold reaching -40 degrees Celsius and hurricane-force winds. Specific requirements for the garments, such as wind and water resistance, durability, breathability, moisture management and maintaining thermal comfort will be key to the explorers’ success.

Merino wool is the original performance fibre and its technical benefits coupled with its eco-credentials - it is 100 per cent natural, renewable and biodegradable - make it the fibre of choice for the explorers’ kit.

The Woolmark Company and textile innovation studio Byborre developed a wool-rich base and mid-layer system from technical Merino yarns from the Südwolle Group, providing next-to-skin comfort, superior breathability and enhanced protection from the elements. By utilising innovative Merino wool yarns and fabrics, the explorers are able to dress lighter, without losing protective benefits such as warmth.

Adidas Terrex developed the outerwear in collaboration with Byborre, supported by The Woolmark Company and Gore-Tex. The outerwear includes weather protection technology from Gore-Tex, along with a wool fleece lining in the trousers and jackets for enhanced thermoregulation, to be worn during the ski phase of the expedition.

The kit has undergone lab testing as well as two rounds of extreme wear testing to ensure ultimate performance; the first being a series of high-tech environmental chamber tests and the second during a one-month pre-expedition trip in northern Canada. The wool single jersey base-layer developed has successfully outperformed the single jersey base-layer previously worn by the explorers, securing a reduction in total weight of 18 per cent, an increase in thermal resistance of 26 per cent, a 3 per cent increase in breathability and the dry time and drying rate improved by 28 per cent and 61 per cent respectively. The base and mid-layer fabrics have also undergone Woolmark quality assurance testing.

Adidas Outdoor general manger Tim Janaway said: “We are very excited to be working with The Dark Ice Project explorers and our great partners within the apparel industry. Obviously the conditions that will be experienced will test both the men and their equipment to the full. The Dark Ice Project exemplifies our belief that performance need not be sacrificed for sustainability. The learnings we will take from this work will help us to develop even better performing, more sustainable products for the outdoor consumer.”

Byborre founder/designer Borre Akkersdijk said: “Only by really understanding the scope of this momentous expedition we are able to engineer the perfect kit for the explorers, from the yarn to the final gear.”

Explorer George Bullard said: “Our clothing forms an essential part of this project; indeed, it allows us to survive in the harsh winter on the Arctic Ocean. We are delighted to be able to build and create specialised base and mid-layer garments that are not only sustainably sourced but also traceable from Australian farms to the finished products. This ethos aligns seamlessly with ours.”

Gore-Tex fabrics/marketing and communication nanager South Europe Valentina Savi said: “The Dark Ice Project represents for us a new challenge. It combines our ambition to guarantee ‘best in class products’ with the intention of supporting scientific research. We always look to new challenges and we feel proud to help this expedition and the explorers’ team.”

The Woolmark Company managing director Stuart McCullough said: “The Dark Ice Project not only reinforces The Woolmark Company’s commitment to championing innovation at the fibre, processing and garment stage, but also highlights our dedication to promoting best-practice to ensure minimal impact on the environment. We are proud to have partnered with this group of like-minded global leaders in performance and innovation, challenging and inspiring us in new and unique ways.”

Fibre2Fashion News Desk (SV)

Must ReadView All

Pic:  TonelsonProductions / Shutterstock.com

Apparel/Garments | On 16th Apr 2021

CPTPP boosts Vietnam's exports, pandemic a mild dampener

Vietnam's exports to its partners in the Comprehensive and...

Pic: Smartwool

Apparel/Garments | On 16th Apr 2021

US merino wool apparel maker Smartwool to go 100% circular by 2030

Smartwool, a Denver, US-based maker of merino wool apparel for active ...

Pic: Steve Madden

Apparel/Garments | On 16th Apr 2021

US company Steve Madden acquires remaining share of European JV

Steve Madden Ltd, a leading designer and marketer of fashion-forward...

Interviews View All

International apparel brands, Head honchos

International apparel brands
Head honchos

Launched first collection at onset of Covid

Footwear Industry, Footwear Retailers

Footwear Industry
Footwear Retailers

Still struggling to mop up higher sales

Textile Industry, Head honchos

Textile Industry
Head honchos

Good tidings expected for textile industry

Sandra Sequeira,

Sandra Sequeira

The JD Institute of Fashion Technology is the educational division of JD...

Vikram Juneja,

Vikram Juneja

Jaquard is a training institute providing a highly specialised training...

Alberto Gotti,

Alberto Gotti

Danitech was born from the will of a group of technicians to offer the...

Brad Holschuh, Wearable Technology Lab, University of Minnesota

Brad Holschuh
Wearable Technology Lab, University of Minnesota

A new study led by researchers at the University of Minnesota's Design of...

Madison Maxey, Loomia

Madison Maxey

Loomia designs and manufactures soft circuit systems that can be produced...

Shlomzion Chen, Seevix

Shlomzion Chen

Seevix Material Sciences Ltd, which develops and manufactures synthetic...

Sweta Agarwal, A Humming Way

Sweta Agarwal
A Humming Way

A Humming Way (AHW) is inspired by the old-world regalia of Rajasthan...

Aprajita Toor, Aprajita Toor

Aprajita Toor
Aprajita Toor

The creations by Aprajita Toor were born out of a deep desire to create...

Sailesh Singhania, Sailesh Singhania Label

Sailesh Singhania
Sailesh Singhania Label

The Sailesh Singhania label was created to promote handwoven sarees and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

April 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search