Much cooler weather provides strong surge in demand for fall apparel
25 Sep '07
3 min read
Widespread (much needed) rains accompanied this cooler air mass, even as far south as southern California. Ahead of this system, strong southerly winds brought a return to increasing heat and humidity from the Plains and Prairies to the East Coast.
Strong storms accompanied the frontal boundary across the Plains, Midwest, and Eastern Canada. A tropical disturbance took shape (to become SubTropical Depression no. 10) later in the week in the eastern Gulf of Mexico.
Consumer Impact in the East/Mid-Western North America: After a strong start to the week with the cool weather, the increasing warm-up stifled the early season demand momentum. Demand for emergency items (e.g. canned foods, batteries, bottled water, etc.) was robust ahead of the threat from the SubTropical Depression no. 10.
Consumer Impact in the Western Portions of North America: The much cooler weather provided a strong surge in demand for fall apparel. Store traffic was challenged over the weekend in California with the rains.