Home / Knowledge / News / Information Technology / David's Bridal picks ADS branded credit cards program

David's Bridal picks ADS branded credit cards program

01
Sep '10
Alliance Data Systems Corporation, a leading provider of loyalty and marketing solutions derived from transaction-rich data, announced it has signed a multi-year agreement with David's Bridal, Inc., the nation's leading retailer of bridal and special occasion attire.

David's Bridal enables its customers to coordinate all aspects of their wedding or special event at one convenient location, offering exclusive bridal attire collections, as well as accessories, party and special occasion dresses, invitations, gifts and favors. In addition, through its extensive partner network, David's Bridal also facilitates the coordination of tuxedo rentals, honeymoon planning and photography services.

The company offers personalized service to its customers in more than 300 stores nationwide, as well as 24-7 shopping and wedding coordination online at davidsbridal.com. With over a third of the nation's brides purchasing their gowns at David's Bridal, it has become a clear leader in the wedding industry – and beyond.

Headquartered in Conshohocken, Pa., David's Bridal is also the parent company of Priscilla of Boston, a couture bridal and special occasion attire retailer specializing in high end designer collections in 19 stores nationwide.

Under terms of the agreement, Alliance Data will provide private label credit card services for both David's Bridal and Priscilla of Boston, including account acquisition and activation; receivables funding; card authorization; private label credit card issuance; statement generation; remittance processing; customer service functions; and marketing services.

As part of this private label credit card program, Alliance Data will provide customized marketing communications in support of the card program that are designed to create long-lasting and more engaging customer relationships. As an example, cardholders will receive targeted messages via monthly billing statements throughout their wedding planning process that include welcome kits, appointment reminders, notices of special promotions, and more.

Following the big event, lifestyle marketing could also include communications promoting formal/cocktail attire for other special occasions. Through more relevant and targeted statement communications, the program will support David's Bridal's goals to further enhance its customer relationships, making the brand their go-to destination for all special occasion and party dress needs.

"We believe that by partnering with Alliance Data, we will be able to better assist our customers when making important purchases for milestone occasions like weddings. Through collaborative and strategic direct marketing efforts, it also allows us to establish stronger relationships with our customers that will hopefully increase the likelihood of them coming back to us for future special occasion dress needs." said Senior Vice President and Treasurer Philip Galbo of David's Bridal, Inc. "Through these branded card programs, we're providing greater value to our customers at both David's Bridal and Priscilla of Boston."


Must ReadView All

Pic: Ritu Manoj Jethani / Shutterstock.com

Apparel/Garments | On 31st Jul 2021

US firm Steve Madden moves production to Mexico & Brazil from China

As supply chain disruption remains a significant challenge, American...

Pic: GBG USA

Apparel/Garments | On 31st Jul 2021

Apparel & footwear firm GBG USA files for bankruptcy protection

GBG USA, an indirect wholly owned subsidiary of Global Brands Group...

Pic: Shutterstock

Apparel/Garments | On 31st Jul 2021

Asian garment industry market concentration, consolidation rise: ILO

Although Asia's garment market rose in size in value terms before the ...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Blockchains will be in heavy use by early adopters by 2025

Textile Industry, Head honchos

Textile Industry
Head honchos

There was a certain switch, but it was not 100% pandemic related

Textile Industry, Head honchos

Textile Industry
Head honchos

Quality & affordability to affect market acceptability of new fibres

Amanda Cioletti,

Amanda Cioletti

The entertainment/character segment lead as the largest sector for the...

Meghavi Suthar,

Meghavi Suthar

Founded by NIFT graduate <b>Meghavi Suthar </b>in 2017, Kala is an...

Zayed Moyeen,

Zayed Moyeen

Far East Knitting and Dyeing Industries LTD (FEKDIL) was established in...

Sachin Pendharkar, Dieffenbacher India Pvt Ltd

Sachin Pendharkar
Dieffenbacher India Pvt Ltd

Germany-based Dieffenbacher Group is a producer of high-quality composites ...

Ian Russell, Pireta

Ian Russell
Pireta

UK-based Pireta has developed a unique free-form process to add durable,...

Jacques Prigneaux, EDANA

Jacques Prigneaux
EDANA

EDANA has been the leading global association and voice of the nonwovens...

Sarah Denise Cordery, Sarah Denise Studio

Sarah Denise Cordery
Sarah Denise Studio

Manchester, England-based Sarah Denise Studio provides relevant fashion...

Sailesh Singhania, Sailesh Singhania Label

Sailesh Singhania
Sailesh Singhania Label

The Sailesh Singhania label was created to promote handwoven sarees and...

Megha Kumari & Jigar Mali, Label Megha & Jigar

Megha Kumari & Jigar Mali
Label Megha & Jigar

New Delhi based label Megha &amp; Jigar blends India's unique handcrafts...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


July 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search