Home / Knowledge / News / Textiles / Huntsman unveils High IQ Repel brand assurance scheme
Huntsman unveils High IQ Repel brand assurance scheme
13
Jul '16
Courtesy: Huntsman
Courtesy: Huntsman
Specialty textile dyes and chemicals producer Huntsman Textile Effects has unveiled High IQ Repel brand assurance scheme to help brands and retailers meet demand for eco friendly apparel with rain and stain protection.

“The branding scheme is built on a comprehensive range of non-fluorinated durable water repellents (DWR), which now includes the new Phobotex RCO finishing for cotton and cotton-rich blends,” the company said.

According to Huntsman, developed with the consumer in mind, these finishes are customised to deliver protection for different end use categories like everyday apparel, outdoor clothing and extreme sportswear.

Under the branding and license program, mills that meet Huntsman's stringent product and process requirements earn the right to use the High IQ Repel hang tag to identify their textiles.

“This allows their partner brands and retailers to assure customers that the textiles they use are sustainable and will deliver the expected performance and benefits,” Huntsman added.

Bringing high water repellency to cellulosic and cellulosic-based fabrics, Phobotex RCO finish provides durable eco-friendly protection against everyday stains and is ideal for casual wear, athleisure wear and school wear.

It is also an environment-friendly non-fluorinated solution that does not contain any formaldehyde or blocked isocyanates.

While, the Phobotex RCO water repellent finishing joins a broad portfolio of non-fluorinated DWR products that meet the performance requirements of the High IQ Repel program.

Huntsman DWR solutions also repel stains so that garments look clean and new for longer, with improved stain release for easy spot-cleaning and durability through many laundry cycles.

All products in the High IQ Repel range comply with requirements of Bluesign, the ZDHC Roadmap, in addition to being suitable for Oeko-Tex Standard 100. (AR)

Fibre2fashion News Desk - India

Must ReadView All

Courtesy: American Apparel

Apparel/Garments | On 25th Feb 2017

Gildan to make some American Apparel products outside US

Gildan Activewear, which recently acquired US fashion brand American...

Courtesy: Kolon Sport

Apparel/Garments | On 25th Feb 2017

Kolon Sport to set up JV with ANTA for Chinese market

Kolon Sport, an outdoor gear and clothing brand of Korea based Kolon...

Designer Karishma Jumani with Niraj Jawanjal, founder and director of IIFW. Courtesy: IIFW

Textiles | On 25th Feb 2017

IIFW to bring together premium lingerie brands

India Intimate fashion Week (IIFW), dedicated to showcasing the...

Interviews View All

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search