Home / Knowledge / News / Textiles / Huntsman unveils High IQ Repel brand assurance scheme
Huntsman unveils High IQ Repel brand assurance scheme
13
Jul '16
Courtesy: Huntsman
Courtesy: Huntsman
Specialty textile dyes and chemicals producer Huntsman Textile Effects has unveiled High IQ Repel brand assurance scheme to help brands and retailers meet demand for eco friendly apparel with rain and stain protection.

“The branding scheme is built on a comprehensive range of non-fluorinated durable water repellents (DWR), which now includes the new Phobotex RCO finishing for cotton and cotton-rich blends,” the company said.

According to Huntsman, developed with the consumer in mind, these finishes are customised to deliver protection for different end use categories like everyday apparel, outdoor clothing and extreme sportswear.

Under the branding and license program, mills that meet Huntsman's stringent product and process requirements earn the right to use the High IQ Repel hang tag to identify their textiles.

“This allows their partner brands and retailers to assure customers that the textiles they use are sustainable and will deliver the expected performance and benefits,” Huntsman added.

Bringing high water repellency to cellulosic and cellulosic-based fabrics, Phobotex RCO finish provides durable eco-friendly protection against everyday stains and is ideal for casual wear, athleisure wear and school wear.

It is also an environment-friendly non-fluorinated solution that does not contain any formaldehyde or blocked isocyanates.

While, the Phobotex RCO water repellent finishing joins a broad portfolio of non-fluorinated DWR products that meet the performance requirements of the High IQ Repel program.

Huntsman DWR solutions also repel stains so that garments look clean and new for longer, with improved stain release for easy spot-cleaning and durability through many laundry cycles.

All products in the High IQ Repel range comply with requirements of Bluesign, the ZDHC Roadmap, in addition to being suitable for Oeko-Tex Standard 100. (AR)

Fibre2fashion News Desk - India


Must ReadView All

Textiles | On 23rd Jun 2017

Textile ministry organises training workshop on GST

The ministry of textiles had organised training workshop on GST which ...

Apparel/Garments | On 23rd Jun 2017

Uware Brands into licensing agreement with Polaroid

Uware Brands has entered into a licensing agreement with Polaroid for ...

Textiles | On 23rd Jun 2017

Ralph Lauren ex-president Tiger of Sweden's new CEO

Hans-Christian Meyer, former president of Ralph Lauren Corporation,...

Interviews View All

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search