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Huntsman unveils High IQ Repel brand assurance scheme
13
Jul '16
Courtesy: Huntsman
Courtesy: Huntsman
Specialty textile dyes and chemicals producer Huntsman Textile Effects has unveiled High IQ Repel brand assurance scheme to help brands and retailers meet demand for eco friendly apparel with rain and stain protection.

“The branding scheme is built on a comprehensive range of non-fluorinated durable water repellents (DWR), which now includes the new Phobotex RCO finishing for cotton and cotton-rich blends,” the company said.

According to Huntsman, developed with the consumer in mind, these finishes are customised to deliver protection for different end use categories like everyday apparel, outdoor clothing and extreme sportswear.

Under the branding and license program, mills that meet Huntsman's stringent product and process requirements earn the right to use the High IQ Repel hang tag to identify their textiles.

“This allows their partner brands and retailers to assure customers that the textiles they use are sustainable and will deliver the expected performance and benefits,” Huntsman added.

Bringing high water repellency to cellulosic and cellulosic-based fabrics, Phobotex RCO finish provides durable eco-friendly protection against everyday stains and is ideal for casual wear, athleisure wear and school wear.

It is also an environment-friendly non-fluorinated solution that does not contain any formaldehyde or blocked isocyanates.

While, the Phobotex RCO water repellent finishing joins a broad portfolio of non-fluorinated DWR products that meet the performance requirements of the High IQ Repel program.

Huntsman DWR solutions also repel stains so that garments look clean and new for longer, with improved stain release for easy spot-cleaning and durability through many laundry cycles.

All products in the High IQ Repel range comply with requirements of Bluesign, the ZDHC Roadmap, in addition to being suitable for Oeko-Tex Standard 100. (AR)

Fibre2fashion News Desk - India

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